Andrés Boubet N.

CLIENT: ShowU / YEAR: 2012 / DESCRIPTION:  "They saw it coming...". We were reorganizing old material in our computers, and we found some raw footage from a documentary that we didn't finish. In 2007 Olga Latorre and Juan Zarza were looking for opinions by inhabitants of Valdegeña, about a famous writer Avelino Hernandez. Five years later we discovered that the conversation with these two people was a prediction of the current economic crisis. / PROJECT: Self-promo strategy for our studio ShowU. / RESULTS: Over 2,500,000 views on Youtube and Vimeo. TV, press and international media referred to this video, becoming one of the most watched spanish viral in 2012.

CLIENT: Vichy / AGENCE: TBWA Interactive / YEAR: 2012 / BRIEF: Announce to a teenage target the New Pack Normaderm Kiss. / PROJECT: We launched a Instagram contest to win a professional photo shoot in a studio. To participate, users must upload a selfie to Instagram with #NormadermKiss. Photos will be voted at a Facebook gallery app to pick the winner.

CLIENT: Canal Isabel II / AGENCY: TBWA Interactive / PRODUCER: Oink.tv / YEAR: 2011 / BRIEF: Sensitize about saving water, where every drop counts. / PROJECT: We developed a model based on the butterfly effect, a mechanism that never stopped and counted every drop of water falling. At this microsite we demonstrate that although a drop may not seems like a lot, the sum of each of them results many liters of water. / AWARDS: Premios AMPE, Silver.

CLIENT: Absolut / AGENCY: TBWA Interactive / YEAR: 2010 / BRIEF: Announce the new bottle Absolut Glimmer Limited Edition to an exclusive target. / PROJECT: Before the official release, we started a teaser campaign in magazines calling to discover before anyone else the new bottle. To achieve this, the user downloads the iPhone app from the web and focus the camera on the page. When you slide on the screen, it reveals the new bottle design Absolut Glimmer Limited Edition. / AWARDS: IAB Inspirational Festival - Shortlist Mobile.

CLIENT: Estée Lauder / AGENCY: TBWA Interactive / YEAR: 2010 / BRIEF: Communicate the benefits of Cllinique 3-Step System. / PROJECT: After the success of the first season, at this time the candidates can register their submission through a skin-test and a simple form available on the microsite. To encourage them, with each submission we give free samples of treatment. Among thousands of entries we choose 4 faces for our reality show, following their progress everyday.

CLIENT: Estée Lauder / AGENCY: TBWA Interactive / YEAR: 2010 / BRIEF: Call to become the new face of Bobbi Brown Spain. / PROJECT: We created an app on Facebook where users could share their makeup techniques and be part of the gallery applicants.

CLIENT: McDonald's / AGENCY: TBWA Interactive / YEAR: 2011 / BRIEF: Announce the release of new Coca-Cola Glass Limited Edition on Facebook and get new followers. / PROJECT: We developed a Facebook app integrated with Google Street View, where users try to find the hidden glasses on the city guided by clues. Winners can pick the real glass at the nearest McDonald's restaurant. / RESULTS: In less than 7 hours 1,000 glasses (one glass every 26 seconds) were found. Each user spent 4:36 minutes on the application. / AWARDS: Best Pack Festival - Bronze.

CLIENT: McDonald's / AGENCY: TBWA Interactive / YEAR: 2010 / BRIEF: In-restaurant campaign to announce the promotion McDonald's Uno x Uno. / PROJECT: We created a contest where 1 € can be worth much more. In the food tray people can see the instructions to participate. The user must download the McDonald's app and activate the camera. When he place 1 € in the center of the tray, the application recognizes and appears an augmented reality overlay. Prizes are randomly assigned to each participant.

CLIENT: Nivea / AGENCY: TBWA Interactive / YEAR: 2008 / BRIEF: Christmas campaign The Gift of Your Dreams at Nivea website. / PROJECT: We develop a Flash platform where users could share their beauty tips and participate for a prize valued at 6,000 €. All messages generate a interactive text cloud to navigate between them and share.

CLIENT: Playstation / AGENCY: TBWA Interactive / YEAR: 2008 / BRIEF: Announce the release of Little Big Planet videogame. / PROYECT: Rich Media campaign with two linked formats, where the user must help to the character to meet Sackgirl.

CLIENT: Playstation / AGENCY: TBWA Interactive / YEAR: 2010 / BRIEF: Announce the release of PlayEnglish, a interactive story to learn languages. / PROJECT: We launched a Google AdWords campaign with keywords like "english translator", so users that are looking for these words gets our fake online translator. As the user enters text, the translator returns messages encouraging to play PlayEnglish instead of using these tools. At the end of the microsite reveals the PSP videogame trailer. / AWARDS: El Chupete Festival - Jury Award / El Sol Festival - Silver.

CLIENT: Estée Lauder / AGENCY: TBWA Interactive / YEAR: 2010 / BRIEF: Application of the international campaign identity DKNY - Be Delicious to Rich Media ads formats. Illustrations by Brad Hamann. / PROJECT: In a conventional format, a vignette invites to read on. Hovering banners unfold the whole story revealing the limited edition fragrance.