dima

  • Playstation – English Translator

    CLIENT: Playstation / AGENCY: TBWA Interactive / YEAR: 2010 / BRIEF: Announce the release of PlayEnglish, a interactive story to learn languages. / PROJECT: We launched a Google AdWords campaign with keywords like "english translator", so users that are looking for these words gets our fake online translator. As the user enters text, the translator returns messages encouraging to play PlayEnglish instead of using these tools. At the end of the microsite reveals the PSP videogame trailer. / AWARDS: El Chupete Festival - Jury Award / El Sol Festival - Silver.