Andrés Boubet N.

CLIENT: Absolut / AGENCY: TBWA Interactive / YEAR: 2010 / BRIEF: Announce the new bottle Absolut Glimmer Limited Edition to an exclusive target. / PROJECT: Before the official release, we started a teaser campaign in magazines calling to discover before anyone else the new bottle. To achieve this, the user downloads the iPhone app from the web and focus the camera on the page. When you slide on the screen, it reveals the new bottle design Absolut Glimmer Limited Edition. / AWARDS: IAB Inspirational Festival - Shortlist Mobile.