Andrés Boubet N.

CLIENT: McDonald's / AGENCY: TBWA Interactive / YEAR: 2010 / BRIEF: In-restaurant campaign to announce the promotion McDonald's Uno x Uno. / PROJECT: We created a contest where 1 € can be worth much more. In the food tray people can see the instructions to participate. The user must download the McDonald's app and activate the camera. When he place 1 € in the center of the tray, the application recognizes and appears an augmented reality overlay. Prizes are randomly assigned to each participant.