Andrés Boubet N.

CLIENT: McDonald's / AGENCY: TBWA Interactive / YEAR: 2011 / BRIEF: Announce the release of new Coca-Cola Glass Limited Edition on Facebook and get new followers. / PROJECT: We developed a Facebook app integrated with Google Street View, where users try to find the hidden glasses on the city guided by clues. Winners can pick the real glass at the nearest McDonald's restaurant. / RESULTS: In less than 7 hours 1,000 glasses (one glass every 26 seconds) were found. Each user spent 4:36 minutes on the application. / AWARDS: Best Pack Festival - Bronze.